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Volkswagen has made significant improvements to the Golf, with new infotainment system, new software, new design and new drives. Pre-sales of the most iconic vehicle in this model series are now starting: get ready for the new edition of the Golf GTI – the original of sporty compact cars. Now boasting an output of 195 kW (265 PS), the new GTI is 20 PS more powerful than its predecessor. From the outside, the car can be recognised thanks to features such as the new LED headlights and an illuminated Volkswagen logo at the front, as well as redesigned LED tail light clusters and the likewise new 19-inch Queenstown alloy wheels. Inside, the everyday athlete is equally impressive: its revamped infotainment systems are intuitively controlled by means of a visually free-standing touchscreen or by IDA, the new voice assistant with ChatGPT integration. Equipped with a seven-speed dual clutch gearbox (DSG) as standard, the Golf GTI can now be configured and ordered at prices starting from 44,505 euros.

GTI drive: The heart of a Golf GTI is the engine – and it has now become even more powerful. The latest evolutionary stage of its turbocharged engine delivers a maximum torque of 370 Nm to the front axle – which is combined with an electronic differential lock – starting from a very low engine speed of 1,600 rpm. This power is now available up to 4,590 rpm and thus in an even wider engine speed range. The GTI engine generates its maximum output of 195 kW / 265 PS within the engine speed range of 5,250 to 6,500 rpm. The fast-shifting seven-speed DSG ensures that the Golf GTI’s power is transferred to the drive axle with virtually no interruptions to traction during gear changes.

The gearbox can also be shifted manually using paddles on the multi-function steering wheel. The GTI reaches 100 km/h in 5.9 seconds, so the first time under six seconds. The top speed is electronically limited to 250 km/h.

GTI exterior: Volkswagen has given this iconic vehicle an even sharper look. The front has been redesigned and now sports the new LED Plus headlights. Together with the illuminated Volkswagen badge, they create a striking light design. Customers can also opt for the latest generation of the IQ.LIGHT LED matrix headlights – these offer a high-performance high beam with 15 per cent more range than the predecessor. As standard, the Golf GTI leaves the Wolfsburg factory with 17-inch Richmond alloy wheels. Other wheel rim options include the new 19-inch Queenstown3 alloy wheel. With its striking design of five oval semi-circles, this evokes the classic Detroit wheel, which was introduced for the fifth-generation Golf GTI. Other exterior modifications include the redesigned LED tail light clusters. Even without the GTI logo on the boot lid, the Golf GTI would be easily recognisable thanks to its twin-pipe exhaust system, with a chrome-plated tailpipe on both the left and right sides of the vehicle.

GTI interior: Inside, the Golf GTI is characterised by premium sports seats with integrated head restraints and the distinctive GTI check pattern. There is red decorative stitching on the seats, centre armrest, floor mats and multi-function steering wheel to emphasise the fact that this interior belongs to a Golf GTI.

An exclusive GTI feature is the Engine/Start/Stop button: after the doors are opened, this pulses red until the turbocharged engine is started. Also fitted as standard are pedal caps in brushed stainless steel, a black headliner and the enhanced Digital Cockpit Pro (digital instruments). The new infotainment systems can be operated intuitively using a free-standing touch display (diagonal: 32.8 cm/12.9 inches). Equipped as standard is the Ready 2 Discover infotainment system (navigation system available as an upgrade). The Discover system including navigation is available as optional equipment. Other new features include the control function of the illuminated touch sliders for the automatic air conditioner and volume control as well as the IDA voice assistant, which accesses the AI-based software ChatGPT to answer additional questions.

Articles source: www.volkswagen-newsroom.com

Volkswagen is putting its customers even more firmly at the center of its marketing going forward: the new YourWagen international communications initiative features examples of how Volkswagen models have always been a reliable partner in people’s lives – with emotional, playful and entertaining storytelling. The campaign kicks off in the UK market on May 4 with a 60-second advert during the “Britain’s Got Talent” broadcast on ITV. In parallel, further real-life tales, photos and videos about Volkswagen drivers and their cars will be posted on the Volkswagen UK website. There will also be multiple activations on social media channels, at retailers and at other events.

Susanne Franz, the VW brand’s Chief Marketing Officer, commented: “The VW brand has always built the best cars to suit any situation in life. So what could be better than to put the people who love and live our brand at the center of our campaign?”

Starting May 4, the YourWagen campaign showcases unique stories about the lives of Volkswagen owners. SurfWagen, MumsWagen or TeamWagen – each customer has their own personal YourWagen, because no two relationships with their Volkswagen are the same. The opening film is about memories of friendship and love, and of overcoming difficulties and turning hobbies into careers. It even features a film star – the legendary Herbie.

Volkswagen has established itself with innovative advertising and legendary slogans such as “Think small”, “It runs and runs …” or “Das Auto”. The YourWagen communications initiative focuses on collaborative storytelling, thus setting it apart from other campaigns: “We’ve involved our customers and fans from the very start and worked with them to create something that we feel is truly unique and collaborative,” Susanne Franz said.

Imelda Labbé, Member of the Volkswagen Brand Board of Management responsible for Sales, Marketing and After Sales, commented: “Without the Volks, there is no Wagen – that is the essence of the concept behind our YourWagen campaign. Our customers are of central importance for our brand, that is why we are placing them at the very heart of the new campaign.”

Few car manufacturers can claim a tradition that matches that of Volkswagen. For more than 70 years, the brand has been making innovative technologies, the highest quality and attractive designs accessible to many people – with the likes of bestsellers such as the Beetle, the Golf and the all-electric ID. Family. It is this human factor that makes Volkswagen so special for its fans.

Article source: www.volkswagen-newsroom.com

It is the flagship model from the all-electric ID. family and is now also top scorer in the prestigious ADAC vehicle test: the Volkswagen ID.7 has become the first ever vehicle to achieve an average score of 1.5 and thus an overall rating of ‘very good’ in the independent test performed by engineers from Europe’s largest automobile club.

Every year, experts from the “Allgemeiner Deutscher Automobil-Club e.V.” (ADAC) put around 100 vehicles through their paces, testing them according to more than 350 criteria in seven main categories. The ID.7 received outstanding scores in the categories of engine/drive (1.0), safety (1.1), environment/ecological test (1.2) and comfort (1.5). The electric saloon also impressed in the other main categories that contributed to the overall rating: For instance, the areas of driving characteristics (2.1), body/luggage compartment (2.3) and interior (2.4) were rated as ‘good’. Since the two categories of environment/ecological test and safety have the highest weighting, the overall score for the ID.7 was 1.5, resulting in its historical overall rating of ‘very good’.

Kai Grünitz, Member of the Board of Management responsible for Technical Development at Volkswagen brand: “We are very proud and delighted with this fantastic result. The vehicle test performed by the ADAC is extremely important and is held in very high regard in view of the organisation’s status as an independent body. In this respect, I am convinced that this rating can play a part in persuading a large number of potential customers to opt for our all-electric saloon.”

The test was conducted on a Volkswagen ID.7 Pro with an output of 210 kW (286 PS). It particularly impressed with its high energy efficiency: with a consumption of just 18.1 kWh/100 km in the combined operation part of the ADAC Ecotest, the electric saloon is one of the most economical models in the mid-sized class. It therefore received a score of 0.7 for the sub-category ‘Consumption/CO2’ and, as a result, was also awarded a full five stars in the Ecotest, which has been an integral part of the ADAC vehicle test for more than 20 years. This rating was exceeded only in the sub-category ‘Active safety – Assistance systems’, which received the best score of 0.6. And last but not least, with a starting price of 53,995 euros, the ID.7 Pro is cheaper than the previous best-rated models from competitors.

“For us, it’s great to see that safety, efficiency and comfort are not just a question of price,” says Dino Silvestro, Head of Vehicle Testing at the ADAC Technology Centre in Landsberg am Lech. “Due to our comprehensive testing methods with modern test laboratories, our vehicle test is one of the ADAC’s most comprehensive consumer protection tests and enables all test results to be compared without restriction – regardless of the vehicle class and price.”

Article source: www.volkswagen-newsroom.com

Volkswagen is launching the new ID.3 with an extensive upgrade. The next software and infotainment generation and the improved operating concept are now also entering Volkswagen’s electric compact class. The augmented reality head-up display has been enhanced, a brand new Wellness App and optional premium sound system from Harman Kardon have been added. With the improved drivetrain, the ID.3 Pro S’s output increases to up to 170 kW. Pre-sales for the Pro S model (5 seater) with a 77 kWh lithium-ion battery (net) are now open; further variants will be available to order shortly.

Imelda Labbé, Member of the Volkswagen Brand Board of Management responsible for Sales, Marketing and After Sales: “The ID.3 Pro S represents the consistent further development of our product portfolio based on the needs of our customers. For example, the model now has an improved e-route planner and the option of preconditioning the battery. These are functions that have already been very well received by drivers of the other ID. models.”

New infotainment system and ChatGPT. The cockpit landscape in the ID.3 product line now has a new design. The latest-generation infotainment system features a larger touchscreen (diagonal: 32.8 cm/12.9 inches) and a new, intuitive menu structure. The multifunction steering wheel has also been enhanced, allowing for simplified and more intuitive operation. The driving mode selector has been removed from the housing for the Digital Cockpit and designed as a separate steering column switch – like in the ID.7, for example. Now illuminated and ergonomically designed, the touch sliders are located under the Infotainment system display and are used to control the interior temperatures and volume. The new IDA voice assistant can be operated with natural language. It not only enables a number of vehicle functions to be controlled, but also answers questions by accessing online databases such as Wikipedia. Another new feature is the integration of artificial intelligence (AI) through ChatGPT.

Stronger and more efficient motor. The ID.3 will be equipped with enhanced version of the previous electric motor, which not only impresses with more power but also with economical consumption. In the German market, the ID.3 Pro S now delivers 170 kW as standard, while customers in other markets can decide after purchase whether they want to increase the basic output from 150 kW to 170 kW via function-on-demand. This “power-on-demand” option is new for Volkswagen and another component in its development of digital business models. Increasing the power to 170 kW improves 0 to 100 km/h acceleration to 7.1 seconds. The combined WLTP range for the ID.3 Pro S reaches up to 559 kilometres.

Faster charging on the go. When out and about, an innovative charging and thermal management function makes sure the battery is pre-conditioned ahead of the next DC charging stop. This means that the ID.3 Pro S is supplied with energy as quickly as possible on long distances. The battery is heated to the optimum temperature so that it can be charged with a maximum output of up to 175 kW. This enables the charging time to be reduced by several minutes, particularly in winter. When route guidance by the navigation system with the enhanced Electric Vehicle Route Planner is active, pre-conditioning is started automatically on the way to the next quick-charging station. Without active route guidance, the function can also be manually activated using the charging menu in the infotainment system. Practical: routes with up to 10 charging stops and 10 stopovers can be planned on a smartphone or on the web portal and then transferred to the Infotainment system.

Assistants on board as standard. The ID.3 Pro S already has a wide range of modern assist systems on board. These include Adaptive Cruise Control ACC, Autonomous Emergency Braking (Front Assist) with pedestrian and cyclist monitoring, lane keeping system Lane Assist, oncoming vehicle braking when turning function and Dynamic Road Sign Display. Also included as standard: the Car2X traffic hazard alert function. The system supports the driver by providing information on what is happening on the road and is therefore able to give an early warning of situations such as roadworks, accidents, the end of traffic queues or emergency vehicles.

New and enhanced systems. Equipment options include innovative systems such as enhanced Travel Assist with swarm data utilisation. This enables assisted longitudinal and lateral guidance over the entire speed range as well as assisted lane changing on motorways. Park Assist Plus and the memory function for the system (automatic execution of a saved parking manoeuvre over a distance of up to 50 metres) are available as optional equipment. Park Assist Plus has been expanded to include a remote function for remote parking capability via smartphone app. The exit warning system is a new addition to the ID.3 product line: as an extension of the Side Assist lane change system. Within the system limits, it can prevent one of the doors from being opened if a vehicle approaches from behind. The system issues an acoustic and visual warning and, in the event of acute danger, briefly prevents the door(s) in question from being opened.

Innovative Wellness App. The Wellness App is a new feature, developed for increased well-being while driving or during breaks. In the ID.3 Pro S, the app uses features such as background lighting, sound and air conditioning for this. The following wellness modes will be available in the launch phase: Fresh Up, Calm Down and Power Break. The modes can also be customised: a Spotify playlist can be used instead of the pre-programmed sound, for example.

New sound system. The ID.3 Pro S has received yet another highlight in the form of the optional 480-watt sound system from audio specialist Harman Kardon. The 12-channel sound system offers four preconfigured sound settings: Pure (neutral studio sound), Relax (easy listening), Speech (focus on spoken words) and Vibrant (dynamic live sound). The sound can also be individually adjusted according to personal taste by means of an equalizer.

Article source: www.volkswagen-newsroom.com