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Volkswagen started the anniversary year of the Golf in a very sporty and spectacular way at the Ice Race in Zell am See (Austria). The new Golf, which will be launched in time for its 50th birthday this year, had its public premiere at the traditional motorsport event on ice and snow. Volkswagen also provided a first impression of its sportiest model: the Golf R – camouflaged, with all-wheel drive and unmistakably R. The future flagship Golf model will celebrate its world premiere in mid-2024.

The traditional Ice Race was the ideal place to celebrate the past, present and future of the sporty Golf variants. Spectacular, a bit wild, but totally down-to-earth, the track on ice and snow became the big stage. Racing legend Hans-Joachim Stuck and six-time World Rallycross Champion Johan Kristoffersson showcased various Volkswagen vehicles in true style by driving at the limits. The cars included the Golf I GTI, which celebrated its premiere in 1975, and the Golf IV R32 from 2002, the forerunner of all performance variants bearing the R brand logo. Volkswagen also presented other historic exhibition vehicles: a rally version of the Golf I GTI and two rally versions of the Golf II.

According to Reinhold Ivenz, Head of Volkswagen R, “Volkswagen R is Volkswagen’s premium performance brand and has stood for sportiness and dynamic performance for more than 20 years. Here at the Ice Race, the past meets the future. We can hardly wait for the Golf R, still disguised here, to celebrate its premiere this summer.”

New Golf in action
The new Golf was on display in Zell am See in four variants – not only as an exhibit, but also in action. Alongside the Golf R, the Golf GTI, Golf eHybrid and Golf GTE completed the line-up.

Hans-Joachim Stuck says: “The Ice Race is a real spectacle. Other drivers would be putting on snow chains in these conditions, but for us racing drivers, this is when the fun really starts.” Stuck is a two-time Le Mans winner, former Formula 1 and sports car driver and German touring car champion. “At the Ice Race, you meet true motorsport fans and also many people who otherwise have little contact with motorsport – but go home with a lot of enthusiasm for it,” says Stuck.

Johan Kristoffersson says: “I love driving a powerful all-wheel drive car on ice and snow – especially if it’s an R model.” The Swede won five of his six World Rallycross Championship titles with Volkswagen. He reveals: “It was great fun to sit in the brand-new Golf for the first time. I can only say that even though the Golf R has not yet been revealed, there is a true sports car under the camouflage that fans of the R brand can already look forward to.”

About the Ice Race
The Ice Race can look back on a long history that started with skijouring, a daring leisure activity pursued by Nordic and Alpine farmers who let horses pull them over the ice on skis. Skijouring became a sport, but also bolder and more spectacular: motorbikes and cars replaced the horses. In 1937, a course for this was prepared for the first time in Zell am See; the event then took place again from 1952 and became a regular motorsport spectacle until 1974. In its current form, the Ice Race is already a second revival: it was held again in 2019 for the first time since 1974. In 2024, the fourth edition of the contemporary Ice Race presented not only traditional skijouring, but also spectacular racing cars and production vehicles on ice and snow.

About Volkswagen R
Volkswagen R is Volkswagen’s premium performance brand and is responsible for the sportiest vehicles that complement the product range. Customers currently have a choice of five performance-boosted and enhanced production vehicles – from the extremely dynamic Golf R to the brand’s top model, the Touareg R eHybrid. With more than 35,000 vehicles produced, 2023 was a record year for the Volkswagen R. A total of more than 300,000 R models have been delivered since 2002. The Volkswagen R is now realigning itself for the future. Based on the four pillars – performance, design, innovation and quality – the portfolio will gradually see a shift to all-electric R models by 2030.

Article source: www.volkswagen-newsroom.com

The Golf is celebrating its 50th birthday this year – and Volkswagen is launching an enhanced version of its bestseller to mark the anniversary. Customers will be able to order the new model in just a few weeks. The new Golf impresses with a next-generation infotainment system, a more intuitive operating concept, a sharper front and rear end design as well as efficient drive systems. These include plug-in hybrid drives with an increased all-electric range of about 100 kilometres. In addition, an illuminated Volkswagen logo adorns the front for the first time on a Golf.

Thomas Schäfer, CEO of Volkswagen Passenger Cars: “The Golf has been at the heart of the Volkswagen brand for half a century now, offering affordable mobility for all at the highest technical level. This is precisely what we are now building on with the new evolutionary stage – with even higher efficiency, comfort and quality and a new operating concept. The Golf does not get any better than this.”

Imelda Labbé, Member of the Volkswagen Board of Management for Sales, Marketing and Aftersales: "With Golf, we have written a unique success story. The Golf stands for the Volkswagen brand like no other model. A car for all generations. And this has been the case for 50 years. With the continuous technical development of the new Golf, we are now adding another chapter to this success story."

Revamped front and rear and new light design. The new Golf and new Golf Variant can be recognised by their new front end. Visually defining features include the Volkswagen logo, which is illuminated for the first time on the Golf, and the newly designed LED headlights. The top-of-the-range IQ.LIGHT LED matrix headlights incorporate a new high-performance main beam with a range of up to 500 m. The IQ.LIGHT 3D LED tail light clusters in both body versions have also received a new design.

New infotainment landscape and ChatGPT integration. Inside, the model series features a newly developed, intuitive infotainment system with a free-standing touchscreen (screen diagonal up to 32.8 cm). This has ergonomically optimised and illuminated touch sliders for temperature and volume control at its base.

Also new are the enhanced multi-function steering wheel and new IDA voice assistant. Using natural language, the IDA can be used not only to control functions such as the air conditioning, telephone or navigation system, but also to access online information from all conceivable areas – from weather forecasts to general knowledge questions. The Golf will have the latest infotainment system generation on board in future. This integrates the artificial-intelligence-based chatbot ChatGPT into the IDA voice assistant. Showcased at the CES (Consumer Electronics Show) in Las Vegas at the beginning of January, the feature can seamlessly access the ever-growing database of artificial intelligence. Occupants can interact with the car using natural language and have researched content read aloud to them while travelling.

Parking made easy thanks to new assist systems. Manoeuvring the Golf and Golf Variant is made easier by new assist systems such as the enhanced Park Assist Plus function. When driving past a parking space, it can detect whether the space (parallel or bay) is large enough and starts the parking procedure accordingly. It takes over the steering as well as acceleration and braking. All the driver has to do is monitor the parking process. In addition, Park Assist Pro will be available for the Golf for the first time, enabling drivers to guide the vehicle in and out of parking spaces with their smartphone. The vehicle can be driven out of the parking space remotely if the parking space is very narrow, for example. Another new feature is the Area View system – here, a 360-degree all-round view is created by merging four cameras, and the corresponding image is transferred to the infotainment system touchscreen. This makes it easy to see kerbs and parking space markings.

New powertrain range. The new plug-in hybrid drives in the Golf offer increased power and an electric range of about 100 km, and are additionally equipped with a DC quick-charging function. The highly efficient 48 V mild hybrid drives are particularly appealing for drivers who haveno charging wall box at home. A total of nine different options – mild hybrid (eTSI), plug-in hybrid (eHybrid and GTE), turbocharged petrol (TSI) and turbocharged diesel (TDI) – will be available for the product line in the launch phase. The Golf GTI has become even sportier with added power compared to its predecessor. Further Golf derivatives will be introduced successively throughout 2024.

50 years of the Golf – the history of the bestseller

The first series-produced Golf was built at the Volkswagen plant in Wolfsburg at the end of March 1974. The official launch began in May. Prior to this, the Beetle and thus the combination of a rear-mounted engine and rear-wheel drive had shaped the Volkswagen brand for decades. At the beginning of the 1970s, the first Golf – like the Passat, the Scirocco and the Polo – marked the start of a new era: that of the front-mounted engine and front-wheel drive. The modern and safe drive system concept, the great flexibility with a tailgate and folding rear seat backrest, and the design were so convincing that the millionth Golf rolled off the assembly line by October 1976.

But that was just the beginning: in the seven generations that followed, it was always the Golf that made affordable mobility with the highest standard of technology open to everyone. It came with technology such as the controlled catalytic converter and efficient drive systems, and additionally offered safety features such as the anti-lock braking system, airbags or the first all-wheel drive system in the product line. The secret behind the Golf’s success is also down to the fact that the designers transferred the first generation’s DNA to its successors, thereby cultivating the classic Golf design.

Comfort, quality and innovative assist systems gained importance with each generation and continue to set standards today. Over the past 50 years, the Golf has become a high-tech compact class all of its own – this even became known as the ‘Golf class’ after just a few years. The model has won countless awards and comparative tests at home and abroad. Various derivatives such as the Variant, Cabriolet and Sportsvan followed; the all-electric e-Golf and sporty models, with the abbreviation GTI, GTD, GTE, and the flagship Golf R quickly established themselves. The Golf was one of the first cars in the segment to offer assisted driving via Travel Assist. Another innovation in the Golf was the debut of Car2X technology, which can provide advance warning of hazards.

To date, more than 37 million Golfs have been sold across eight generations. The Golf is a solid pillar for the Volkswagen brand and is always able to adapt as a driver of innovation. With the new evolutionary stage, the brand is building precisely on that – with enhanced efficiency, comfort and quality and a smart operating concept.

Article source: www.volkswagen-newsroom.com

The Golf, the icon: the most-built Volkswagen is celebrating its 50th birthday this year. To kick off the anniversary year, the Golf I and one of its predecessors from 1969 can be seen at the Bremen Classic Motorshow (Germany). The Golf has moved and impressed the masses since 1974. And with every generation, the compact car has revolutionised and democratised the automotive world.

it was no longer cooled with air and it was no longer a boxer. A new era started with the first Golf. And the technical change was also accompanied by a change in the visual concept. “The Golf offers maximum usable space and safety. It is uncompromisingly practical,” is how the company described it at the time. And so the year in which Germany won the World Cup in football became the year for the most-built Volkswagen of the future. Just two years later, the first million units had already been sold, and more than 37 million units have now been delivered worldwide.

The Golf would and had to continue its success story. But in 1974, nobody knew that its success would be much greater than that of the Beetle. Over the years, the Golf became almost imperceptibly part of our society, synonymous with a vehicle class and even an entire generation. And everyone has probably had their own personal experience with the Golf: as a driving school car, as an own new or used car, with relatives or friends, with two or four doors, as a petrol or diesel model, GTI or ‘strawberry basket’. Somewhere there always was and still is a Golf.

The heart of the Volkswagen brand

However, when series production of the Golf I started at the Volkswagen plant in Wolfsburg 50 years ago – in March 1974 – this success was far from guaranteed. Because as the successor to the Volkswagen Beetle, it followed in giant footsteps. The Beetle, the icon, had laid the foundation for Volkswagen’s worldwide success. But the new model from Wolfsburg was also very popular and quickly became a bestseller.

In the subsequent model generations, it was always the Golf that made affordable mobility possible for everyone at the highest technical level. It came with technology such as the controlled catalytic converter and efficient drive systems, and additionally offered safety features such as the anti-lock braking system, airbags or the first all-wheel drive system in the product line. The secret of the success is also down to the fact that the designers transferred the first generation’s DNA to its successors, thereby cultivating the classic design.

Development of a new bestseller

Work on a successor to the Volkswagen Beetle had already begun in Wolfsburg in the late 1960s. Several concept vehicles were created, including the EA (development order) 276. The EA 276 from 1969 already exhibited many features of the later successful model such as front engine, hatchback with large boot lid and torsion beam axle. But under the bonnet was still the well-known Beetle boxer engine with air cooling, and the focus was on reliability and low development costs. However, the days of this technology were coming to an end. The design of the EA 276 was pioneering, but another concept vehicle was developed further for series production. The new model was designed by Giorgetto Giugiaro (Italdesign).

Rare exhibition duo at the Bremen Classic Motorshow

To mark the start the anniversary year, the Volkswagen brand is presenting the Golf I in Bremen, thus recalling the beginning of the automotive revolution in 1974. The appearance at the motor show is complemented by the unique EA 276 concept vehicle – the predecessor to the Golf that was developed in Wolfsburg. The bright yellow production Golf and the orange-red concept vehicle can be seen at Stand D10 in Hall 5 from 2 to 4 February.

Volkswagen Classic is present at the show together with the Autostadt Wolfsburg, Volkswagen Commercial Vehicles Oldtimers and Audi Tradition, who will also make it possible for visitors to experience automotive history.

The Bremen Classic Motorshow has been opening the season of classic vehicle shows in Germany for over 20 years. With over 46,000 visitors, it is a firm fixture in the event calendar of classic car enthusiasts.

Article source: www.volkswagen-newsroom.com

The Volkswagen brand significantly increased its deliveries last year, with: around 4.87 million vehicles handed over to customers worldwide. The figures exceeded the previous year’s numbers in all regions. In total, the increase in deliveries was 6.7 per cent. Demand for electric mobility also grew: Volkswagen handed over about 394,000 fully electric vehicles to customers worldwide in 2023, which corresponds to an increase of 21.1 per cent compared to the previous year.

Imelda Labbé, Volkswagen Board Member for Sales, Marketing and After Sales: “The delivery figures show that we are on the right track as a brand and that our cars are well received by our customers. We expect the market environment to remain challenging in 2024. But with our revised and attractive product portfolio, we are in the right position.”

All-electric ID. models in high demand worldwide

Volkswagen was able to increase sales of its fully electric vehicles by 21.1 per cent to about 394,000 units in 2023. The largest markets for all-electric cars for the Volkswagen brand – in absolute figures – were China, Germany, the US, the UK, Sweden, France, Norway and Belgium.

In Germany, for example, about 30,000 ID.4 models were delivered (+ 62.9 per cent). Volkswagen’s first fully electric ‘world car’ was also well received in the US: about 38,000 examples of the ID.4 were delivered to customers here, which corresponds to an increase of 84.2 per cent compared to 2022. The ID.3 all-electric compact car was particularly popular in China: more than 75,000 were delivered in 2023 there – a over 200 per cent increase compared to the previous year.

T-Roc once again best-selling Volkswagen SUV in Europe

The SUV trend also continued in 2023: the share of SUVs in total Volkswagen deliveries remains very high at 54.2 per cent (+ 14.9 per cent compared to 2022). In the US, more than 81 per cent of Volkswagen cars sold were SUVs. In Europe, the T-Roc remains Volkswagen’s best-selling SUV: the model set a new delivery record in Germany, the UK, Spain and Turkey.

Forty-eight years and 20 million units after its debut, the Polo remains one of the most successful cars in its class: in Brazil, more than 110,000 of them were handed over to customers, which is a new record. In Germany, the number of Polo deliveries was about 33,500 – 44.1 per cent higher than in the previous year.

Volkswagen starts the new year with numerous newly launched bestsellers

Volkswagen is anticipating dynamic growth in demand due to new editions of some of its most important bestsellers: deliveries of the new generations of the Passat and Tiguan as well as the visually and technically enhanced T-Cross will begin in the first quarter of 2024. The ID.4 and ID.5 also recently received a major update with a completely new operating concept and new drive system. The new ID.7 Tourer, the estate version of the all-electric top model ID.7, will also launch this year. To meet the high demand for SUVs, Volkswagen is planning to produce a fully electric SUV in the high-volume A-segment from 2026.

Another highlight for 2024 will be that, 50 years after the first Golf, Volkswagen is presenting the next evolution of its eighth generation, which offers impressive visual refinements, new assistance systems and drive systems as well as next-generation infotainment and software. Pre-sales are scheduled to start in spring 2024.

Article source: www.volkswagen-newsroom.com